Throughout my career, I have had the privilege of contributing my expertise to numerous celebrities, esteemed companies, and renowned brands. My multifaceted skill set encompasses content production, directing, writing, and design. From crafting compelling digital assets and engaging copywriting to managing impactful social media campaigns and overseeing complete film productions, I possess a diverse portfolio of accomplishments. Below, I present a selection of noteworthy highlights that showcase the breadth and depth of my career.
INNER CIRCLE GUIDANCE
Inner Circle Guidance is a content creation brand that I personally established with the purpose of cultivating a thriving spiritual community. From its inception, I have been fully involved in all aspects of its development, including content creation, marketing, social media strategy, and scheduling and posting. Remarkably, it has experienced rapid growth, becoming a monetized Facebook and Meta partner in just a month and a half of its creation. The realization of this objective is evident as we receive a continuous influx of daily comments, likes, and messages, with over 220,000 monthly engagements pouring in and we are still growing!
INSTAGRAM MERMAID CAMPAIGN
In an exciting collaboration between Instagram, Wieden & Kennedy, the Shoe Surgeon, Project Mermaids & Angelina Venturella a captivating mermaid-inspired social media campaign was brought to life. This three part campaign was designed to create a significant buzz across social media platforms, showcasing the Shoe Surgeon's remarkable new collection of ocean-inspired shoe designs. As the producer for this project, I played a pivotal role in negotiating contracts, orchestrating seamless coordination for social media postings, and overseeing the entire content production process.
THE INTERNATIONAL MERMAID DAY & MERMAID MUSEUM SOCIAL MEDIA CAMPAIGNS
I had the privilege of being the Senior Digital Content Producer for the International Mermaid Day and Mermaid Museum social media campaigns. These collaborative initiatives involved partnerships with Freeform, PopSugar, and Project Mermaids, all with the shared goal of generating excitement, anticipation, marketing and social media buzz for the premiere of Freeform's latest mermaid television show, Siren.
The International Mermaid Day campaign, was launched across over 6 major Instagram profiles. The campaign highlighted stunning celebrity mermaid photography that was produced by me and featured the talented Katherine McNamara from Freeform's Shadow Hunters: The Mortal Instruments television show.
In addition, I had the privilege of attending the immersive Mermaid Museum, a remarkable pop-up event held in Los Angeles, CA. I was personally invited as a producer and provided with a press pass to create compelling and engaging content for the occasion. Drawing upon my extensive knowledge of Disney, ABC, and Freeform branding, I developed a creative strategy that seamlessly blended the nostalgia of 90's Disney Channel with a modern and newsworthy twist. The primary objectives were to generate buzz for the show's premiere and attract a larger audience to the event, and I am delighted to share that we successfully achieved both of these goals.
Throughout these projects, I took charge of marketing, strategy, social media management, and content creation in collaboration with Project Mermaids.
CELEBRITY YOUTUBE CHANNEL MARLIN RAMSEY CHAN
In my role as showrunner and social media director for the celebrity YouTuber Marlin Ramsey Chan, we achieved remarkable milestones and accomplishments. One standout achievement was when our DIY tutorial video titled "How To Make Giant Bagel Bites" trended worldwide on YouTube, reaching an impressive number 4 position. This viral success garnered significant attention and engagement from viewers globally.
Alongside our viral success, my implementation of fresh, innovative and out of the box content ideas contributed to the extraordinary growth of Marlin's YouTube channel. Within a few short months, our subscriber count skyrocketed from 1 million to an impressive 2 million, exemplifying the effectiveness of our strategic content approach and capturing the interest of a broader audience.
Additionally, the success of our endeavors extended to the kids channel, Marmar Kids Club, for which I served as the producer and showrunner. The channel's potential was quickly recognized when it was optioned and later picked up by Pocket Watch. Rebranded as "Marmar Land," the show can now be enjoyed through popular streaming platforms such as YouTube, Hulu, and Amazon Prime.
Throughout my collaboration with Marlin Ramsey Chan, I had the privilege of working alongside many celebrity influencers and renowned YouTubers. Collaborations with individuals such as Guava Juice, Jen Smith, Allison Stoner, TechSmartt, David Parody, Wolfie, and many others enriched our content offerings and strengthened our presence in the digital realm. These partnerships fostered creativity, brought together diverse perspectives, and resonated with our viewers, enhancing the overall experience and further establishing us as prominent figures within the digital content landscape.
Together, we crafted hundreds of captivating YouTube videos across various channels, each contributing to the remarkable growth and success of Marlin's online presence. Our collective efforts solidified our position as a driving force within the digital content industry, captivating audiences and leaving a lasting impact.
Throughout these projects I took charge of social media strategy, content producing, and show running.
PROJECT MERMAIDS & PROJECT MERMAIDS WORLD TOUR
Project Mermaids is an esteemed non-profit organization committed to raising awareness about ocean conservation through ongoing captivating mermaid-themed social media campaigns, featuring renowned celebrities. The Project Mermaids World Tour is a global photography tour that offers mermaid photo shoots to individuals who share an interest in this enchanting experience. Both companies are owned and operated by celebrity photographer Angelina Venturella.
As a Global Digital Media Producer for both companies, I had the extraordinary privilege of collaborating with celebrities, specialists, and mermaids hailing from diverse corners of the world. My accomplishments encompassed overseeing and producing all photo and video shoots for both companies. By spearheading a comprehensive rebranding effort, restructuring the company, and implementing a pioneering social media and marketing strategy with a strong focus on video content, we witnessed a remarkable surge in sales for the world tour, exceeding well over a staggering 50% growth. Furthermore, we successfully expanded our outreach to include B2B sales, seamlessly incorporating two additional brands: Angelina's fashion photography brand and her free diving underwater brand. This strategic expansion firmly established Project Mermaids and Angelina's personal brands as industry leaders and influential figures within the celebrity sphere.
Within a year, I orchestrated the formation of an entire marketing, social media, and video production team from scratch, propelling the company to unprecedented heights. Our social media impact soared, accumulating well over 1 million impressions—a truly impressive feat, especially considering that this transpired prior to the advent of Instagram's "reels" feature. Undoubtedly, we blazed a trail as pioneers in the realm of social media video content.
JUSTIN PRUST, INC.
In my role as the social media and marketing manager at Justin Prust, Inc., I collaborated closely with Justin Prust to embark on a comprehensive brand reimagining journey. Together, we rebranded his entire business from the ground up, undertaking various crucial tasks. This included redesigning his website, creating a new logo, establishing a strong social media presence with consistent branded content, and devising a well-rounded strategy for all marketing and social media activities. I took charge of producing diverse content, handling graphic design, video and photo editing, curating engaging newsletters, and crafting compelling copywriting materials, among other responsibilities.
Justin's social media presence experienced a remarkable surge, garnering significant traction across multiple platforms. We achieved tens of thousands of impressions each month, firmly establishing Justin Prust as a prominent figure within his industry. Furthermore, Justin and I continue to collaborate as we co-host and produce a podcast called "SuckcessFull," which is available for viewing on YouTube.
OPTIMISTIC DOGS TRAINING
I have the pleasure of working with Optimistic Dogs Training, a client based in New Zealand. My role involves creating tailored content for her, optimizing her branding and social media presence, developing an effective social media and marketing strategy, organizing and scheduling content batches, crafting engaging social media copy, and managing her various social profile accounts.
The primary objective for Optimistic Dogs Training was to achieve a range of goals. These included increasing organic growth, enhancing engagement and reach, expanding her email list, boosting sales, cultivating stronger brand awareness, and extending her market presence into the USA. I am pleased to report that we have successfully accomplished all of these objectives, with the exception of the last one, which is still a work in progress.
Together, we have witnessed substantial improvements across all desired areas, establishing a solid foundation for Optimistic Dogs Training to thrive. With our continued efforts, we are confident in achieving the final goal of expanding her market into the USA and further solidifying her brand's position in the industry.
Note: The highlights you see above were all achieved in less than 90 days.
